About Fresh By Design and how we can assist you

Ben Pope
Ben Pope (B.App.Sci Aquaculture) completed his Bachelor of Science in Aquaculture in 1999 at the University of Tasmania. Ben went on and gained experience in plumbing wholesale and retail  in his local town of Bowral while planning and constructing a pilot/demonstration recirculating facility in Moss Vale, NSW to grow Barramundi for the local market. By designing, building and operating a modern recirculating system along with his education, Ben has now taken over the day to day operations of a long standing family company ‘Serolo Pty Ltd’.  With the support and cooperation of major suppliers, Ben has  moved into manufacturing aquaculture products, design of intensive recirculating facilities and distribution of quality aquaculture products for fish and crustaceans to Australian and Asia Pacific region.
 It was while operating his pilot facility that Ben made contact with Peter Koller when purchasing equipment that a strong and trusted relationship begun. Ben and Peter share the same outlook and passion for the aquaculture industry which has in turn formed Australia’s newest one stop shop for quality equipment and advice.
 
Peter Koller

Peter Koller (L.A.M.E. Licensed Aircraft Maintenance Engineer) graduated from the Royal Melbourne Institute of TAFE in 1985 with  qualification of Licensed Aircraft Engineer and worked for the late Ansett for 20 years, presently contracting casually to Virgin Blue and John Holland.
Peters’  European family relations own and operate AGK Kronawitter GmbH in Germany  have been manufacturing fish farming and processing equipment since 1971 which Peter has managed the distribution to the Australasian region since 1998. Peter now looks after logistics and product development within the Fresh By design Group